Builder Smart Targeting uses historical API logs to suggest targeting attribute values, which in turn saves time, reduces errors, and provides customer data platform (CDP) insights.
Identifying diverse attribute values helps Builder to offer suggestions and autocomplete options when targeting new content to improve UX.
To get the most out of this document, make sure you're familiar with Targeting Content in Builder.
To activate Smart Targeting:
- Go to Account Settings.
- Click the pencil icon for Advanced Settings.
- Click Labs.
- Choose Predefined Attributes only or Full.
Along with the option to disable Smart Targeting—only applicable if it's already on and you want to turn it off—there are two settings for configuring Smart Targeting:
- Pre-defined Attributes Only: Enrich the possible values with defined targeting attributes only.
- Full: Enrich both targeting attribute keys and values with historical values.
The video below shows activating Smart Targeting by choosing the Full option.
Tip: If you choose to use Predefined Attributes only, make sure to set up Custom Targeting Attributes to define attributes.
To use your smart targeting attributes, follow the instructions for targeting. Now your smart targeting attributes appear in the list of attributes to choose from when creating a targeting condition.
For example, in the image below, the most frequently used attributes are automatically in the list as options when setting up targeting:
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