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Builder Smart Targeting uses historical API logs to suggest targeting attribute values, which in turn saves time, reduces errors, and provides customer data platform (CDP) insights.

Identifying diverse attribute values helps Builder to offer suggestions and autocomplete options when targeting new content to improve UX.

To get the most out of this document, make sure you're familiar with Targeting Content.

To activate Smart Targeting:

  1. Go to Settings.
  2. Click the Edit button for Advanced Settings.
  3. Click Advanced.
  4. Choose Predefined Attributes only or Full.

Along with the option to disable Smart Targeting — only applicable if it's already on and you want to turn it off — there are two settings for configuring Smart Targeting:

  • Pre-defined Attributes Only: Enrich the possible values with defined targeting attributes only.
  • Full: Enrich both targeting attribute keys and values with historical values.

The video below shows activating Smart Targeting by choosing the Full option.

Tip: If you choose to use Predefined Attributes only, make sure to set up Using Custom Targeting Attributes to define attributes.

To use your smart targeting attributes, follow the instructions for targeting in Targeting Content. With your smart targeting attributes in the list of attributes, you can choose them when creating a targeting condition.

For example, in the image below, the most frequently used attributes are automatically in the list as options when setting up targeting:

For more about CDPs and Builder, read Using Builder with Customer Data Platforms.

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