Builder can utilize historical API logs to provide suggestions on all possible values of a targeting attribute by analyzing the past requests made to the API and identifying the different values used for the targeting attribute. Based on this analysis, the app can then provide suggestions or autocomplete options when targeting new content. This can save users time, reduce the likelihood of errors, and also provide insight into all the possible dynamic values coming from their CDP (customer data platform).
- You may want to read Targeting Content in Builder if this topic is new to you.
You can enable Smart Targeting by navigating to the Account page, and clicking the Edit pencil for Advanced Settings.
You can now pick from two modes of Smart Targeting:
- Full: in this mode, Builder will enrich both targeting attributes keys and values with historical values.
- Pre-defined Attributes Only: Choose this if you wish to only enrich the possible values of defined targeting attributes only.
The process is the same as targeting with built-in attributes; the only difference is that now smart targeting attributes appear in the list of attributes to choose from when creating a targeting condition.
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