Tracking conversions with Builder is easy, we just need to add a couple lines of code to your website.
We also support cross-domain conversion tracking, i.e your checkout page is on a different domain than your store. We need to associate the session on the store with the conversion on the checkout page, for that you want to pass the sessionId as a query param on the checkout URL
And that's it!
Builder will associate these conversions based on impressions. Be sure this is called in the same browser environment as the impressions and click events are sent (aka this is currently a browser only API, it won't work as expected if used, for instance, server side)
Also note that if you are a Shopify store and have installed our Shopify app the above code is not needed, it is installed automatically