Builder complies with General Data Protection Regulation (GDPR) and with current US data protection laws, such as California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), and others.
When using the Builder SDK or HTML on your website, Builder sets cookies and localStorage items in order to provide content analytics and A/B testing functionality.
| Cookie or local storage name | Purpose |
|---|---|
| Content analytics (impressions, clicks, etc.) |
| Content analytics (impressions, clicks, etc.) |
| AB testing functionality |
| AB testing functionality |
If you give your customers a UI to opt-in to cookies and tracking, you can listen for their response and change tracking preferences. This toggles Builder cookies and tracking on or off accordingly.
With the HTML API, set a window variable to window.builderNoTrack = true. In this way, Builder does not make any tracking requests to our backend, meaning we do not record visitor ids or any information about the site visitor.
If you are using a Builder SDK, you can set builder.canTrack = false to disable any tracking and setting of cookies or local storage items.
You can use either window.builderNoTrack or builder.canTrack to toggle tracking, cookies, and local storage.
For more information, see the following:
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