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Builder complies with General Data Protection Regulation (GDPR) and with current US data protection laws, such as California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), and others.

When using the Builder SDK or HTML on your website, Builder sets cookies and localStorage items in order to provide content analytics and A/B testing functionality.

Cookie or local storage namePurpose

builderSessionId

Content analytics (such as impressions and clicks)

builderVisitorId

Content analytics (such as impressions and clicks)

builderio.variations.<some-id>

AB testing functionality

builder.tests.<some-id>

AB testing functionality

When builder tracking is enabled (it is on by default), Builder automatically tracks impressions and clicks for content entries. Customers can call the Builder track() function from their code to track conversions and other arbitrary events. When track() is called, we send information to Builder's backend that includes:

  • content ID of the Builder content entry
  • A/B test variation ID (if any)
  • type of event (such as a click or impression)
  • date and time
  • Space ID (Public API Key)
  • URL path
  • device type
  • click location for heatmaps
  • session ID
  • visitor ID
  • any metadata that the user provides to the Builder.track() call, which can be anything depending on what customers want to send; however, for automatic events it consists of the Builder SDK version and full URL (path and query string).

If you give your customers a UI to opt-in to cookies and tracking, you can listen for their response and change tracking preferences. This toggles Builder cookies and tracking on or off accordingly.

With the HTML API, set a window variable to window.builderNoTrack = true. In this way, Builder does not make any tracking requests to our backend, meaning we do not record visitor ids or any information about the site visitor.

If you are using a Builder SDK, you can set builder.canTrack = false to disable any tracking and setting of cookies or local storage items.

You can use either window.builderNoTrack or builder.canTrack to toggle tracking, cookies, and local storage.

For more information, see the following:

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