Builder provides detailed analytics to highlight how your content is performing, including how many Impressions your content is generating.
Tip: Some content on this page has moved. If you're looking for information on Pageviews, read the dedicated document Understanding Pageviews.
An impression represents a view of a piece of content on your site. Builder tracks impressions for analytics and heat mapping capabilities as part of Growth and Enterprise plans.
Each Builder content entry is attached to JavaScript code that records when that content entry is loaded onto your page. In this way, Builder provides detailed analytics to highlight how your content is performing, including how many Impressions your content is generating.
Builder's code collects anonymous information about the current visitor (most importantly to distinguish between users), packages it up with information about the content entry, and stores it to be used in your Insights dashboards. There's more on the Insights tab in Viewing Metrics from the Insights tab.
For more information, read Understanding Pageviews and then Impressions Compared to Page Views.
Additionally, consider Viewing Metrics from the Insights Tab where you can access data on how visitors engage with your content.
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