Made in Builder




Use Cases





Get StartedLogin




Talk to an Expert











Visual CMS

Drag-and-drop visual editor and headless CMS for any tech stack

Theme Studio for Shopify

Build and optimize your Shopify-hosted storefront, no coding required



Get StartedLogin

Working with Images

Choosing and uploading images in Builder is quick, and Builder takes care of optimization for you.

Adding an image

To use images in Builder, take the following steps:

  1. Drag an Image Block from the Insert tab and drop it onto the work area.
  2. Click on the Image Block to select it.
  3. Click the Edit button.
  4. Click Choose Photo.
  5. Select a photo or upload your own.

👉 Tip: Always use the Image Block

To support peak performance, Builder’s Image Block optimizes any image you add to it. This optimization takes place with the Image Block, not on background images, so make sure you always use the Image Block to help performance.

How Builder improves image performance

When you use Builder's Image Block for your images, Builder serves the correct optimized format for every web browser. Builder performs these optimizations so you don't have to:

  • The Image Block ensures you load the smallest possible image.
  • Builder analyzes your image as it relates to the layout of your page and determines the exact sizing of your image for all device sizes, automatically generating the optimal size for each screen.
  • Builder uses lazy loading, which loads images only when your users need them. This reduces how much users have to download.
  • Builder uses responsive page layout analysis to flag which images are below the page fold for each device so they can be lazy loaded.
  • Builder converts your image to the webp format.

How to make images take up full width of parent container

Images automatically take up full width of their parent container when they are dropped on the page. An image's width can change if you adjust the alignment. If this occurs, change the images width to 100% and it will take up the full width again.

Deleting an image in the Visual Editor

To delete images in Builder's Visual Editor working area, for example on a page or a section, take the following steps:

  1. Click on the Image Block to select it.
  2. Press the Delete key.

Deleting an image you've uploaded

To delete images you've uploaded to Builder that are in the Choose Photo dialogue, rather than in the Visual Editor, take the following steps:

  1. Click on the Image Block to select it.
  2. Click the Edit button.
  3. Click Choose Photo.
  4. Click on the Your Recent Photos tab.

Saving webp format images

As mentioned, Builder saves your images as webp images. If you right-click on your live page to save an image, it will be saved as webp.

If you're on a Mac, the Preview app can convert the image to a png if you export it. If you're on a PC you can use Paint.

Photoshop can open webp files as well, as can GIMP.

Linking to external images

Despite the image optimization you get by using Builder's Image block, there may be times when you need to use an image that's hosted elsewhere.

You can accomplish this using a data binding.

With the Image block selected, open the Data tab and click +New Binding.

Under New Binding, next to Get, select Image from the dropdown arrow.

For the From field, enter your image URL in quotes. This example uses

Now your image will appear on your page. Here's a fiddle showing the data binding.

Was this article helpful?