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Choosing and uploading images in Builder is quick and Builder takes care of optimization for you. This document covers the following:

Adding an Image

How Builder improves image performance

Fill a parent block with an image

Deleting an image block in the Visual Editor

Deleting an image you've uploaded

Working with WebP images

Connecting an external image

Uploading an animated GIF

To use images in Builder, take the following steps:

  1. Drag an Image Block from the Insert tab and drop it onto the work area.
  2. Click on the Image Block to select it.
  3. Click the Edit button.
  4. Click Choose Photo.
  5. Select a photo or upload your own.

To support peak performance, Builder’s Image Block optimizes any image you add to it. This optimization takes place with the Image Block, not on background images, so make sure you always use the Image Block to help performance.

When you use Builder's Image Block for your images, Builder serves the correct optimized format for every web browser. Builder performs these optimizations so you don't have to:

  • The Image Block ensures you load the smallest possible image.
  • Builder analyzes your image as it relates to the layout of your page and determines the exact sizing of your image for all device sizes, automatically generating the optimal size for each screen.
  • Builder uses lazy loading, which loads images only when your users need them. This reduces how much users have to download.
  • Builder uses responsive page layout analysis to flag which images are below the page fold for each device so they can be lazy loaded.
  • Builder converts your image to the webp format.

If you're a developer and are looking for more control over the image that is served by Builder, please check out our Image API documentation.

Images automatically take up full width of their parent container when they are dropped on the page. An image's width can change if you adjust the alignment. If this occurs, change the image's width to 100% and it will take up the full width again.

To delete images in Builder's Visual Editor working area, for example on a page or a section, take the following steps:

  1. Click on the Image Block to select it.
  2. Press the Delete key.

To delete images you've uploaded to Builder that are in the Choose Photo dialogue, rather than in the Visual Editor, take the following steps:

  1. Click on the Image Block to select it.
  2. Click the Edit button.
  3. Click Choose Photo.
  4. Click on the Your Recent Photos tab.

As mentioned, Builder saves your images as webp images. If you right-click on your live page to save an image, it will be saved as webp.

If you're on a Mac, the Preview app can convert the image to a png if you export it. If you're on a PC you can use Paint.

Photoshop can open webp files as well, as can GIMP.

Despite the image optimization you get by using Builder's Image block, there may be times when you need to use an image that's hosted elsewhere.

You can accomplish this using a data binding.

With the Image block selected, open the Data tab and click +New Binding.

Under New Binding, next to Get, select Image from the dropdown arrow.

For the From field, enter your image URL in double quotes. This example uses

Now your image will appear on your page. Here's a fiddle showing the data binding.

👉 Tip: Instead of using animated gifs, we recommend that you use videos for better performance. You can upload a video or embed a hosted video. In an uploaded video using the Video block, you can toggle various settings on the video such as loop, autoplay, and repeat.

If you still need to upload an animated GIF, this section shows you how to upload additional file types.

If you can't select your file, you need to tell your computer that any file type is permissible. In your operating system dialogue, take the following steps.

On a Mac:

Click the Options button and in the Format dropdown, select All Files, as in the following image:

On a PC:

Next to the File Name dropdown, select All Files, rather than the default of Custom Files, as in the following image:

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