Made in Builder

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Use Cases





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Visual CMS

Drag-and-drop visual editor and headless CMS for any tech stack

Theme Studio for Shopify

Build and optimize your Shopify-hosted storefront, no coding required



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Key Concepts in Builder

Builder is a Visual CMS. It connects to your existing site or application and enables anyone on your team to create, manage, and publish high-performing, enterprise-scale digital experiences without constantly relying on developers. Empower your team while freeing up development resources, which helps all team members be more productive, efficient, and creative.

Using Builder with your site

You can decide which parts of your site Builder manages and which parts you want to maintain in code. There are three main ways you can incorporate Builder:

  • Builder pages: Use the drag-and-drop UI to develop everything between your site's header and footer.
  • Builder sections: Make just a part of a page visually editable in Builder and use targeting and scheduling to decide who sees what.
  • Builder data: Fetch data from Builder and use it anywhere in your application, such as menu items.

Visual Pages

Try out Pages

Use Pages to manage entire pages, such as:

Visual Sections

Try out Sections

Use Sections to maintain parts of your site or app, such as:

CMS Data

Try out Data

Use Data to manage structured data, such as:

Integrating other technologies

Builder integrates with your existing site or app and renders content much like developers do when writing code by hand. This means you can add visual site building while still leveraging your existing technologies such as the following:

  • SEO
  • analytics
  • core user flows control
  • frontend components
  • backend data

Integration is automatic for Shopify hosted stores. For all other sites and apps, follow the Builder Quickstart for a brief guide on integrating your app with Builder.

You control hosting

Builder pushes content to your site or app by connecting to your codebase. You control your site, code, and hosting–Builder only passes content to your site or application, rather than hosting it.

The following diagram shows where Builder fits. Your app still resides where you host it, while Builder provides a visual interface to your services, commerce platform, or headless CMS.

Structuring your site

By adding landing page building to your site, you can create editable sections across your app and use targeting to choose the right content for the right users.

The following image illustrates some recommended examples for structuring various pages on an e-commerce site:

Home Page

  • Builder manages full homepage
  • Optionally target features such as purchase history.

Collection Page

  • Builder hero section targeted by collection
  • Your code manages the products

Product Page

  • Your code manages image gallery and product options
  • Builder section for product info, targeted by product (optional)
  • Builder section for product editorial, targeted by product type

Cart Promotion

Promotion and cross-sells targeted by cart contents

Announcement Bar

Target content by URL and audience

Navigation Links

Use a data model to define the links and text

Useful concepts for working with Builder

The previous sections give you an idea of what you can do with Builder. To get started playing with Builder, a few terms and concepts can help:



To integrate refers to connecting your codebase with Builder. By adding a bit of code to your company's app, your code and Builder can work together to create an experience. You can integrate Pages, Sections, and Data. Integrating helps teammates work in parallel.


A built-in or custom feature that helps two resources work together. For example, the built-in integrations for Figma helps you import designs directly from Figma into Builder.


A company or group of related Spaces


A single app


A model is a schema, paradigm, or definition of something; such as a Page model, Section model, or Data model.

Content entry

An instance of a Model; that is, a Page created using the Page model, a Section created using the Section model, or Data created using a Data model. Your content entries are in a list in the Content section of Builder. You make new instances by clicking on the +New button and choosing the model to use.


A Block is a drag-and-drop UI components of Builder that you can use create Page and Section layouts. For example, use Text blocks for copy, Columns for side-by-side layout, or create your own custom components. You can find all available components in the Insert tab within the Visual Editor.


Responsive apps adapt by design to any screen width. You can check out any site's responsiveness by opening it on various devices or changing the width of the browser. A responsive site maintains its integrity and accessibility on any device. For more detail, see Intro to Responsive Design.

For more terms and definitions, see the Glossary.

Next Steps

For a more technical overview of Builder, see How Builder Works: Technical Overview.

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