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It can be helpful to keep product details in a CMS like Builder, in place of or in complement to an e-commerce platform.

In this way, you can do things such as extend your product info with additional rich content, localize product info, or a/b testing and personalize this info.

A structured data model named product-details is all you need, with a couple fields:

nametypenotes

name

text

Product Name

description

html

Rich text for your product detailed description

images

list

List with subfields:

nametype

image

file

alt

text

handle

text

A unique URL handle for this product, e.g. my-product to display at /products/my-product

collection

reference

Reference to a collection, either to your backend via an e-commerce plugin or to another data model in Builder that represents your product collections

You can create as many additional fields as you like for additional product info.

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