Tracking Custom Events
You can track custom events to evaluate your content's performance. For example, you can:
- measure A/B test performance by custom events, such as add-to-cart rates or average order value
- break down impressions and conversions by product views or orders
- build completely custom dashboards associated with Builder content and sessions
Custom events can have any name.
Accessing custom events in the overview dashboard
You can display metrics for your custom events on the overview dashboard. For more information, see Viewing metrics from the Insights tab.
Accessing custom events from SQL
Enterprise plans only
You can incorporate custom events into your custom dashboards by modifying your dashboards' SQL queries. For more information, see Programming custom dashboards.