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Targeting with Theme Studio

Targeting content for specific audiences helps provide insight into where people are in their customer journey driving customer acquisition and retention. Theme Studio includes powerful tools to help you not only build a great e-commerce websites, but also understand your visitor's behavior and act on those insights to optimize quickly driving higher conversion.

You can leverage targeting in a variety of ways for your store— check out our tutorial for how to create a product promotion targeted on specific product or collection pages. One powerful tool of targeting with the Theme Studio is to target specific pieces of content to customers based on attributes such as if a customer has bought from a certain collection, if the page is a particular product page, if the customer has a product with a specific tag in their cart, etc. All the options can be found by clicking on the targeting icon while in an organization that is hooked up to a Shopify store.

To use targeting, click the target icon at the top of your builder page. In Targeting, simply click Add a Filter, and choose one of the many properties in the dropdown menu.

👉Tip: take your targeting a step further by scheduling your content and creating A/B tests to measure your page performance

Page priority & rearranging

With targeting and a/b testing, you're likely creating multiple variations of your pages. In the content list at builder.io/content, Builder lists your pages by priority and will go through to see which one should be displayed. For example, if you have 3 product pages and 2 two have a future date and time scheduled, Builder will display the default product page for now. It’s always good to have a default page in case there is a lapse in time.

You can also drag the pages in the list rearranging the page priorities. Whichever product page you have on top will override the pages below it, unless you add an end date. To make it easier to view certain versions of your pages, you can use the filter at the top and filter by url path.

❗️Once you rearrange your pages, publish one of the affected page (ie. one of the productpages versions) for your store to update with these changes

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