Builder for personalization and experimentation
Run more experiments, learn faster
Run A/B tests and personalize content by audience on the site you already run.
Move audience hypotheses into tests
Build the test and its variants in Builder, so audience hypotheses move out of the backlog.
Act on the data you already have
Engineering wires your CDP in once, so the segments you maintain become audiences you can target.
Learn what works for each audience
Track conversions by variant as the test gathers data, then use the evidence to decide what rolls out.
Marketers, designers, and engineers
The program moves when each team owns its part
Personalize and test with the stack behind your site
Use your framework
Deliver personalized content and test variants into sites on React, Next.js, Vue, Svelte, or Angular with Builder SDKs.
Connect content and commerce
Connect your CDP, analytics, commerce, and the audience signals your targeting and tests depend on.
Keep your publishing workflow
Move tests and personalized content through roles, approvals, environments, and audit trails before launch.
Extend with MCP connectors
Use the Builder CMS MCP server, webhooks, and APIs to connect testing and personalization to internal tools and AI agents.
Enterprise-ready
Security your IT team
can sign off on
Builder is built for engineering teams that need AI-assisted development and publishing workflows without giving up security, governance, or production control.
Customer stories
Designs that shipped as designed
“Builder hits this nice middle ground… it’s structured enough for developers to stay in control, but flexible enough to let other teams move fast without creating chaos.”
“A page that took three engineers a month to build can now be created in a couple of days.”
“Builder makes everyone’s lives easier, it makes it easier for us to maintain, and it makes it easier for the brand teams to maintain.”
FAQs
Get answers to common questions
Yes, after a one-time setup. Once developers connect your CDP signals and attributes, your team can set up tests and audience rules in Builder. A/B testing and advanced targeting are available on eligible plans.
No. Builder is the content and experience layer that acts on the audiences your CDP already defines. Your CDP still owns identity and segmentation.
Yes. Builder’s AI helps generate content and test variants. Your team still sets up the test and audience rules in Builder.
Once conversion tracking is connected, Builder tracks conversions by variant and shows statistical significance as the test gathers data. Treat Builder reporting as directional, then confirm results against your system of record.
Yes, on eligible plans. Target by audience attributes from your CDP, then localize content across markets and languages.
No. Builder serves the control variant to search engines and delivers variants without flashing the wrong content first.
Builder runs tests and personalization on the content your team already creates, on top of your existing CDP and publishing workflow.
Ship the storefront update
before the sale starts
Use the catalog you already trust, route the work through approval, and publish the update on schedule.