Builder for E-commerce
Keep your storefront fresh
Refresh product pages, collections, and promos without waiting for an engineering sprint.
Create storefront updates from a prompt
Describe the sale, collection, or product story, and Builder turns it into storefront content your team can adjust before it goes live.
Work from the real catalog
Select products and collections from your commerce platform. Titles, images, and prices stay tied to the source catalog.
Review every storefront change together
Your team can shape, comment on, and approve product pages, collection updates, and promos before shoppers see them.
Commerce, design, and engineering
The storefront moves without losing control
Build storefront content on the systems that sell
Use your framework
Render commerce content in storefronts on React, Next.js, Vue, Svelte, or Angular with Builder SDKs.
Connect content and commerce
Bring in Shopify, commercetools, BigCommerce, Salesforce Commerce, Magento, and commerce tools like search, reviews, recommendations, and localization.
Keep your publishing workflow
Use roles, approvals, environments, and audit trails for storefront updates that affect revenue.
Extend with MCP connectors
Use the Builder CMS MCP server, webhooks, and APIs to connect publishing to internal tools and AI agents.
Enterprise-ready
Security your IT team
can sign off on
Builder is built for engineering teams that need AI-assisted development and publishing workflows without giving up security, governance, or production control.
Customer stories
Designs that shipped as designed
“Builder hits this nice middle ground… it’s structured enough for developers to stay in control, but flexible enough to let other teams move fast without creating chaos.”
“A page that took three engineers a month to build can now be created in a couple of days.”
“Builder makes everyone’s lives easier, it makes it easier for us to maintain, and it makes it easier for the brand teams to maintain.”
FAQs
Get answers to common questions
Yes, after the one-time setup. Developers connect the commerce platform and components; your team can then build, approve, and publish storefront content visually.
Builder connects to Shopify, commercetools, BigCommerce, Salesforce Commerce, Magento, and more so pages can use your live product data, prices, and images.
No. Builder is the content and presentation layer on top of your store; checkout, cart, catalog records, inventory, and payments stay in your commerce platform.
Yes. Prompt Builder to create product pages, collection pages, and promo variants, then refine and publish them inside approved workflows.
Yes. Schedule content to go live and end on its own, and test versions to see what converts. For deeper targeting and personalization, use the personalization use case.
Yes, on eligible plans. Builder supports localized pages, sections, and structured content, and integrates with tools like Crowdin, Phrase, and Smartling.
Theme editors are useful for template changes. Builder gives storefront teams an agentic CMS, live catalog connections, visual editing, and approval workflows for richer commerce content.
Ship the storefront update
before the sale starts
Use the catalog you already trust, route the work through approval, and publish the update on schedule.