For Product Managers

Ship the changes
that can't wait.

Act on feedback, specs, experiments, and stakeholder requests while the context is still fresh.

TRY BUILDER FREE

Start from feedback or a spec

Point Builder at the Slack thread, Jira ticket, or PRD, and the context comes with it.

Build the first version yourself

Turn the request into a working version of the feature, built from your product’s own components.

Review it live with the team

Stakeholders and teammates comment on the live preview, and open questions get answered on the spot.

Safely move forward with approval

Your version reaches engineering as code in their own stack, so they can review, merge, and release it like any roadmap change.

Use cases

Move product work forward
before momentum fades

Prototyping

Turn briefs, customer insights, and early ideas into working prototypes your team can test before engineering scope is locked.

App development

Move product improvements, backlog items, and surface-level changes forward without waiting for every request to fit into the next sprint.

Integrations

Connect Builder to your
product workflow

READ THE DOCS

Extend with MCP connectors

Connect Builder to the tools, data sources, tickets, and team workflows where product context already lives.

Keep your Git workflow

Move product changes through the same review and approval process your engineering team already trusts.

Connect content and commerce

Connect the CMS, product data, commerce, localization, and content tools behind launches, onboarding, and personalized experiences.

Use your framework

Build against the frontend your product already runs on, so prototypes and product changes reflect what your team can actually ship.

Testimonials

What teams are saying

“Builder hits this nice middle ground… it’s structured enough for developers to stay in control, but flexible enough to let other teams move fast without creating chaos.”

Tom WolfStaff Engineer at LegalZoom

“A page that took three engineers a month to build can now be created in a couple of days.”

Gregory QuickStaff Engineer at Storyblocks

“Builder makes everyone’s lives easier, it makes it easier for us to maintain, and it makes it easier for the brand teams to maintain.”

Tyler HozieDirector of Technology at Anheuser-Busch

“Thanks to Builder, we diverted 20% of our development budget from content management maintenance to strategic growth initiatives like optimizing conversions and increasing member loyalty.”

Tim CollinsCTO at TechStyle Fashion Group

“With Builder, we’re able to see the same quality results that were only previously possible through reliance on our engineering team, who now have capacity to tackle higher-value projects.”

Dave KingCTO at Everlane

“Our developer team is ecstatic about working with Builder. They’re far and away the best vendor that we work with in terms of customer service, development processes, and documentation.”

Colin TracyDirector of Engineering at Black Rifle Coffee Company

Enterprise-ready

Product velocity with the controls your teams need

Builder helps product teams move faster across code, content, experiments, and launches while keeping security, governance, and engineering review in place.

Security and privacySOC 2 Type II compliant, with controls to protect your code, prompts, product context, content, and workspace data.

SSO and role-based accessUse SSO and permissions to control who can create, edit, review, publish, manage integrations, and change workspace settings.

Review and release governanceRoute product changes through branches, pull requests, previews, approvals, and publishing workflows before they reach users.

Team rollout supportGet technical guidance, support, and governance controls for bringing Builder into product, design, engineering, marketing, and content workflows.

FAQs

Get answers to common questions

Yes. Product managers can prompt Builder, review live previews, edit copy, adjust product experiences visually, leave comments, and share work with the team. Engineering still controls the codebase, review process, and final merge.

No. Builder connects to the tools where product work already happens. You can start from Slack, Jira, specs, designs, or the product itself, then move work through branches, previews, reviews, and pull requests.

Builder helps turn specs into working product experiences earlier. Instead of waiting until the end of a sprint to see whether the requirement was clear, your team can review a prototype or branch while there is still time to adjust the direction.

PMs can start and refine changes in Builder, especially copy, layout, content, prototype, and experience updates. What ships still depends on the permissions, review workflows, and engineering controls your team sets.

Builder works through branches, pull requests, previews, approvals, and permissions. Product managers can contribute in context, while engineers review the diff, run checks, and decide what reaches production.

They do not have to. Builder can start from prompts and specs, but it is most powerful when connected to your real repo, components, and design system. That keeps work closer to the product your team can actually ship.