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Ship Headless Commerce Experiences. Twice as Fast.

Give marketers the power to drag and drop high-performance experiences with your commerce platform and custom code components.

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Everlane
Nuts.com
J Crew
Petlab Co
Alo Yoga
Harry's
Everlane
Nuts.com
JCREW
Petlab
Alo Yoga
Harry's
Petlab
JCREW
Nuts.com
Harry's
Alo Yoga
Everlane
Petlab
JCREW
Nuts.com
Harry's
Alo Yoga
Everlane
Everlane using Builder

CASE STUDY

Everlane goes to market 4X faster with Builder

Learn how Everlane used Builder to enable marketers to create rich, on-brand experiences that seamlessly integrates with their custom components and headless commerce backend. Read the case study

Read the case study
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Empower marketers to build experiences on their own

Visual CMS enables marketers to drag and drop to build and customize storefronts, PDPs, PLPs, and bespoke web, mobile, or omnichannel commerce experiences without sacrificing scalability or performance.

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Drag and drop with your product catalog and custom code components

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Visually generate sections using AI

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Use AI to generate content 
or entire visual sections

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Build bespoke experiences from scratch using Builder components

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Create and ship headless structured content

Omniscient Blob

Develop new commerce experiences 50% faster

Visual Copilot uses AI to help developers spend 50% less time turning Figma designs into clean code for new commerce components or bespoke pages.

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AI converts Figma designs to clean code in your framework

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AI makes the code responsive

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Easily iterate the code with AI

Visual Copilot
Bring your own commerce platform and tech stack
As an API-first visual headless content management system, Builder helps you easily develop new functionality for your store without blocking marketers from easily combining components from your headless commerce platform to build, iterate, and experiment with new pages and user experiences that automatically connect to your analytics, CRM, and checkout.
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Use the REST or GraphQL API
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SKDs for your frontend framework like React, Next.js, Hydrogen, or Nuxt

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Headless content connects to all your apps and touchpoints

Builder connects your platforms
Localization
Localize Efficiently
Scale globally with fewer resources by localizing content and experiences at a data model, page, section, or block-level
Learn about localization with Builder
Block level and data model level localization
Everlane

Personalize In-Context

Improve your digital experience by building and targeting personalized content based on visitor attributes in your backend systems

Everlane published over 100 personalized variations of their homepage in a month with Builder.
View customer story
Experiment Faster
Increase conversion rates by quickly spinning up, shipping, and making optimizations from A/B tests

PetLab improved customer experience and reduced churn with Builder.
View customer story
Petlab Co
Marketer Resources

Marketer resources

Guide

GUIDE

What is a Headless CMS: a Visual Guide

Guide

eBOOK

9 Composable Commerce Pitfalls (and how to avoid them)

Video

WEBINAR

How To Ship Your First Personalized Web Experience

Document

BLOG

Optimizing Localization Workflows: 
A Comprehensive Guide

Document

BLOG

Smart Targeting: Target Personalized Experiences with Your CDP

Book

CASE STUDY

How TechStyle Builds, Manages, and Optimizes Multi-Brand Ecommerce Stores at Scale

Developer Resources

Developer resources

Document

DOCUMENTATION

Integrating Custom Components

Document

DOCUMENTATION

Using Builder Devtools for Automated Integration

Video

TUTORIAL

Introducing Visual Copilot - Design to Code in a Click

Code

CODE SAMPLES

Builder Blueprints: Quick reference for how to
 integrate common use cases with Builder

Video

TUTORIAL

How to Build Composable Commerce Sites With Your Headless Ecommerce Platform