For PetLab, cutting-edge technology is a priority. To differentiate themselves from other direct-to-consumer brands, PetLab focuses on providing the fastest, most optimized user experience for their site visitors and customers. Fast load times, smooth collaboration between various teams, and technology that can stand up to their standards of innovation are all crucial to achieving these goals.

The PetLab team initially went headless to gain full control over the user experience and experiment more with the web experience. But, as they grew, they found that their headless CMS was limiting their pace of experimentation because business teams still needed to frequently rely on engineers for major and minor changes to the site.

PetLab needed a content management solution that was flexible, easy to use, and highly configurable to increase control over the customer experience, expand the capabilities of non-technical team members, and reduce developer backlog.