Let marketers leverage existing code components or create their own. Freed from the limitations of rigid templates, growth marketers and product managers can now spin up unique, custom landing pages. Hau shared that she has helped the team balance scalability and time to market with a process for turning commonly requested and reused components, such as product bundles, into reusable components for the entire brand portfolio. While a component is in its infancy, Hau will develop it in HTML directly on the page using the Builder.io visual editor. Once the feedback cycles and testing are complete, and there is a need to reuse it, Hau or the team will turn it into a centralized, shareable Builder.io component that multiple teams in multiple brands can leverage with their branding.