Make Validation a Practice, Not a Phase

Roadmaps break down because they're built on incomplete information. PMs spend weeks prioritizing, and plans shift the moment work begins. The problem sits upstream of planning, in the quality of the signal feeding it.

In this session, we'll explore how teams are aligning product, design, and engineering around live validation and usage data. The shift reshapes how prioritization decisions get made and how durable they are once made.

Key takeaways:

• Why roadmaps based on stakeholder input alone keep falling apart
• ​How live validation and usage data change prioritization decisions
• ​What it looks like when product, design, and engineering share the same signal
• ​A practical model for building roadmaps that hold up against changing reality