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Everything
digital
teams
need
to
build
and
optimize,
faster

Everything developers need from a Headless CMS. Everything business teams want from a page builder. Accelerate your time-to-market and ship high-performing sites & apps that drive growth faster.

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Create faster, together, with Builder Visual CMS. Builder includes an optimization suite with A/B testing, personalization, and heatmaps. Use the visual editor to drag and drop content blocks that can be used anywhere. Our headless CMS is API-drive and tech agnostic.

Works with any tech stack

Integrate your favorite software and services with Builder to rapidly create rich, fast experiences at scale.

Integrate with any platform

Simple SDK or API integrations for any tech stack

Bring in your components

Leverage your existing code components and design system as building blocks to build faster and stay on brand

Connect any data source

Bring in data from any data source, such as a commerce platform, customer data platform, homegrown system, another CMS, or anything else

Use more model types for more power

Move beyond just structured data and hard-coded experiences, and also enable teams to visually build

Integrate

Compose

Design

Collaborate

Optimize

Compose

Drag and drop your components

Visually build with your existing design system and code components.

Drag and drop our building blocks

Don’t be limited by your component library. Leverage our out-of-the-box blocks, like text, images, videos, carousels, forms, and more, to create bespoke experiences.

Create your hybrid drag-and-drop system

Control exactly what your team can drag and drop. Turn on components-only mode, enable full bespoke creation, or anything in between.

Build structured content

Lock down experiences and disable drag-and-drop to create more rigid controls on content creation and layouts.

Reusable Symbols

Turn nav bars, footers, signup forms, and more into symbols you can change across your whole site with a single edit. It’s like a code component but created without having to write code.

Templates

Build something once and save it for later as a starting point.

Stay organized

Easily manage your library of templates and symbols through our file management system.

Compose

Drag and drop your components

Visually build with your existing design system and code components.

Drag and drop our building blocks

Don’t be limited by your component library. Leverage our out-of-the-box blocks, like text, images, videos, carousels, forms, and more, to create bespoke experiences.

Create your hybrid drag-and-drop system

Control exactly what your team can drag and drop. Turn on components-only mode, enable full bespoke creation, or anything in between.

Build structured content

Lock down experiences and disable drag-and-drop to create more rigid controls on content creation and layouts.

Reusable Symbols

Turn nav bars, footers, signup forms, and more into symbols you can change across your whole site with a single edit. It’s like a code component but created without having to write code.

Templates

Build something once and save it for later as a starting point.

Stay organized

Easily manage your library of templates and symbols through our file management system.

Integrate

Compose

Design

Collaborate

Optimize

Design

Design Responsively

Easily preview and adjust your content and layouts across desktop, tablet, and mobile devices, and even customize your breakpoints

Full custom styling

When enabled, style every element to perfection with full control over typography, layouts, borders, shadows, margin & padding, and more

Animations

Build rich and delightful animations without even thinking about code

Theming

Store your own theme tokens, swatches, and assets to make content assembly fast and on brand.

Import from Figma

Import designs from Figma in a click to quickly have a starting point

Asset Management

Easily organize and manage all of your digital assets

Design

Design Responsively

Easily preview and adjust your content and layouts across desktop, tablet, and mobile devices, and even customize your breakpoints

Full custom styling

You can now organize and manage all of your digital assets – all image and video formats - to make you and your team more productive. Learn more.

Animations

Build rich and delightful animations without even thinking about code.

Theming

Store your own theme tokens, swatches, and assets to make content assembly fast and on brand.

Import from Figma

Import designs from Figma in a click to quickly have a starting point

Asset Management

Import designs from Figma in a click to quickly have a starting point

Integrate

Compose

Design

Collaborate

Optimize

Collaborate

Roles and permissions

Leverage our standard user roles, or create custom roles and permissions to fit your team’s workflow needs – determine who can do what, where, and how

Real-time multiplayer

Real-time collaboration and multi-user editing. Never worry about conflicts or “waiting your turn” to make changes and updates

Versions, track changes & history

A Google Docs-like experience. See every edit made by any team member, revert back to any point time, save versions, and more

Commenting

Start conversions, discuss feedback, and share updates and ideas with teammates on an entire content entry or on a specific block

Workflows

Ensure the right process is followed by the right people, like content approvals, requests to publish, and more

Share across your organization

Easily share components, data, content, and experiences across any of your spaces

Collaborate

Roles and permissions

Leverage our standard user roles, or create custom roles and permissions to fit your team’s workflow needs – determine who can do what, where, and how

Real-time multiplayer

Real-time collaboration and multi-user editing. Never worry about conflicts or “waiting your turn” to make changes and updates

Versions, track changes & history

A Google Docs-like experience. See every edit made by any team member, revert back to any point time, save versions, and more

Commenting

Start conversions, discuss feedback, andshare updates and ideas with teammates on an entire content entry or on a specific block

Workflows

Ensure the right process is followed by the right people, like content approvals, requests to publish, and more

Share across your organization

Easily share components, data, content, and experiences across any of your spaces

Integrate

Compose

Design

Collaborate

Optimize

Optimize

A/B testing and experimentation

Easily create different page and content variations through a/b testing and multivariate testing without slowing down your site or app’s performance.

Personalize & target content

Create content for specific visitors and audiences. Target content by any data attribute you have, and deliver fast personalized experiences from the edge

1-click publishing & scheduling

No waiting on releases. One-click to publish or schedule content to go live

View Analytics

Drill into performance and understand what's driving impression, clicks, conversion, and any other custom event

Heat maps

Visualize how visitors are engaging with your content through intuitive insights

Send Data Anywhere

Continue sending all your data to your existing analytics, BI, and CDP solutions.

Leverage your existing solutions

Builder's composable structure allows you to bring in any existing data, personalization, and experimentation tools you prefer

Optimize

A/B testing and experimentation

Easily create different page and content variations through a/b testing and multivariate testing without slowing down your site or app’s performance

Personalize & target content

Create content for specific visitors and audiences. Target content by any data attribute you have, and deliver fast personalized experiences from the edge

1-click publishing & scheduling

No waiting on releases. One-click to publish or schedule content to go live.

View analytics

Drill into performance and understand what's driving impression, clicks, conversion, and any other custom event.

Heatmaps

Visualize how visitors are engaging with your content through intuitive insights

Send Data Anywhere

Continue sending all your data to your existing analytics, BI, and CDP solutions.

Leverage your existing solutions

Builder's composable structure allows you to bring in any existing data, personalization, and experimentation tools you prefer

Enterprise-grade

Scalable, flexible, and performant.

Localization

Deliver highly personalized and localized experiences at scale.

Environments

Create pre-production environments to test ideas and functionality, and easily push to production when ready

Integrations

Quickly integrate using our built-in plugins from a number of third-party apps and services, like Shopify, Salesforce, Cloudinary, and Netlify.

Make your own plugins

Integrate any third-party or proprietary service and customize nearly every part of Builder's Visual Editor and models

Get Started with Builder

Build fast digital experiences, faster

Start building
Visually build and optimize digital experiences on any tech stack. No coding required, and developer approved.

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Visually build and optimize digital experiences on any tech stack. No coding required, and developer approved.
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