Learn how J.Crew revamped its content management system and streamlined workflows with Builder's drag-and-drop interface and flexible integration.
100%
increase in homepage content creation speed
50%+
increase in global promotion update speed
50%+
increase in content update efficiency
Eliminated late-night deployments with scheduling capabilities
Enhanced creative freedom without compromising functionality
Industry
Retail
Salesforce Commerce Cloud
Next.js
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Implementing Builder was like stepping from the shadows into the light. It gave us the flexibility and speed we needed to stay ahead and empowered our teams to focus on what they do best — creating and innovating.- Sam Feldman, Manager of Creative Technology at J.Crew.
Renowned fashion retailer J.Crew needed a better way to manage content across jcrew.com, factory.jcrew.com, and madewell.com. Its previous solution was an in-house, custom-made CMS that required extensive developer input to make even the simplest changes to landing pages and campaigns. The scheduling and preview capabilities were inconsistent across brands, leading to inefficient publishing workflows and manual workarounds.
Sam Feldman, manager of J.Crew's creative technology team, knew they needed a modern solution that would empower creative stakeholders to work efficiently, streamline the QA process, and reduce the burden of manual, time-intensive tasks on developers.
To keep pace with the company's growth and high-volume content, they would need to:
Before Builder we were literally copying over directories at midnight before a launch. It was sort of ridiculous and meant we had no real way to test content accurately in a true production state.
- Sam Feldman, Manager of Creative Technology at J.Crew
After evaluating multiple options, including Contentful, J.Crew chose Builder's Visual Development Platform for its headless flexibility, visual editing capabilities, and ability to support ad-hoc creative projects. The platform aligned well with J.Crew’s creative-driven culture.
The visual editor's creative flexibility is really the core selling point. It enables a whole world of use cases “out of the box”. With a simple code integration up-front, we unlock tremendous creative freedom without requiring future code changes or releases.
- Mathew Pustizzi, Senior Engineer at J.Crew
Builder's implementation transformed J.Crew’s operations, introducing efficiency, flexibility, and a collaborative environment.
It was an easy fit, and we got a level of convenience where we didn’t have to engineer every last piece of the CMS.
– Mathew Pustizzi, Senior Engineer at J.Crew
The introduction of Builder revolutionized workflows, empowering teams to double their capacity and cut production times in half. By automating routine tasks and fostering creativity, Builder transformed what teams could achieve together.
The volume of tickets has increased, but our deadlines haven’t changed. The asks are more complex than before and we’re able to keep up with demand.
– Audrey Fleming, Engineer, Creative Technology
It’s been great having everything in one spot. Now, scheduling, targeting, and testing are streamlined.
– Ryan Burniche, Senior Engineer, Creative Technology
Builder unlocked more freedom for homepage layouts. I’ve noticed that I can say yes to complex requests more often.
– Angel Espejo, Senior Engineer, Creative Technology
Black Friday was smoother with Builder. We didn’t have to stay up late to publish and clear cache.
– Sam Feldman, Manager of Creative Technology
1. Visual Authoring & Prototyping: Simplified creating and iterating on designs, making non-developers more self-sufficient.
Being able to build pages visually has made it easy to train new team members.
– Olivia Thomas, Analyst, Site Operations
2. Dynamic Targeting: Personalized content by gender, path, and more, improving user experience.
The targeting features are dynamic and powerful. We can prototype and deploy quickly.
– Angel Espejo, Senior Engineer, Creative Technology
3. Streamlined Workflows: Consolidated tools, reducing redundancies and errors.
Everything is in Builder now—images, scripts, scheduling. It’s so much easier.
– Ryan Burniche, Senior Engineer, Creative Technology
With the autonomy provided by Builder’s visual editor and the streamlined QA and content workflows, J.Crew achieved the following results:
What we can accomplish without ever leaving Builder is really quite impressive. The improvements to the UI and the responsiveness to feedback have made it a tool we rely on daily.
– Sam Feldman, Manager of Creative Technology at J.Crew.