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Build the Shopify Store of your dreams

Drive more conversions at scale. Drag and drop to build high-performing commerce experiences on your Shopify store.

Get started free

We’ are proud to help great Shopify brands build storefronts their way

Build, test, and optimize your Shopify store without limits

Everything you need to create faster — with or without code.

Boost your store’s performance

Create highly optimized pages out of the box that will boost performance, decrease bounce rates, and lift conversions.

Break free from themes

Don’t box in your imagination with themes and templates. Custom-build your storefront with our powerful drag-and-drop editor. We also integrate with any theme as well as Online Store 2.0.

Deliver personalized content

Personalize your content for specific target customer segments based on any criteria such as previous purchases, new vs. returning customers, and more.

Try it for free

More than just a Shopify page builder

Everything you need to build, test, preview and optimize your storefront.

Add sections anywhere

Use Builder to manage sections across any part of your storefront, including your shopping cart and checkout flows (for Shopify Plus merchants).

Leverage your design system

Use one of our flexible, pre-built templates to get up and running quickly. You can also import designs directly from Figma, or use elements your developers have already created.

Responsive by default

Don’t build the same page twice. Builder elements are responsive out-of-the-box, so that you can tweak the page quickly for different screens instead of reinventing the wheel.

Schedule unlimited campaigns

Schedule pages to publish and sunset. Schedule your landing pages just like you schedule your campaigns. Schedule unlimited pages and variants and sit back and let the results roll in.

Bring in your favorite apps

You can drag and drop your favorite apps for product reviews, product recommendations, subscriptions, and more. If there is an embed code or an API, then it can integrate with Builder.

High-speed A/B testing

Don’t just build, grow. Builders built-in high-performance A/B testing lets you create and launch unlimited experiments in a matter of minutes.

Personalization at scale

Deliver the right message to the right person at the right time with advanced content segmentation that can be based on virtually any criteria (e.g. previous purchases, new vs. return customer, etc.).

SEO optimized by design

Builder lets you add pages to your existing storefront, by integrating with your theme. This means you maintain all of your hard-earned SEO, backlinks, interlinks, metadata, tracking, etc.

Actionable insights

Make smarter decisions, faster. Engagement, conversions and revenue information is automatically tracked and available in a variety of formats.

Get Started with Builder

Customize your entire Shopify store

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