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Personalization

The Personalization Paradox (and how to solve it)

June 8, 2022

Written By Steve Sewell

In this short video, our CEO, Steve Sewell, introduces the idea of the “Personalization Paradox.” How does adding functionality and personalization to your site make it less effective in selling your product? How can you keep all of the features you want while creating the best digital experiences for your customers?

In Steve’s presentation, you’ll learn how to:

  • Serve personalized content while improving site speed with the help of Netlify Edge Functions
  • Free business teams to optimize pages on their own without developer dependency
  • Save yourself from having to hard-code page layouts by using a component-driven, headless CMS

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