After completing their journey from a monolithic DXP to Hugo to a headless CMS and finally to Builder, Anheuser-Busch:

Made it easy for developers to build once and deliver to many sites. For a lean team managing dozens of brand sites, every decision needs to have scale in mind. Now, each sprint, the cross-functional team reviews the latest designs and decides to build it. With Builder they have the flexibility they need to allow designers to create it as a reusable symbol, code and deliver it as a shared component, or use a traditional headless data model. The ability to easily switch between spaces and use components across each is making it faster to build once, update everywhere. It has also made it easier to stay within the corporate digital guideline principles that govern compliance and legal standards.
Gave everyone autonomy to build and ship experiences with content. With the Builder.io visual headless CMS, designers, project managers, content authors, and brand teams now ship landing pages and digital campaigns on their own. They can make changes on their own using custom components or the reusable Builder symbols. Now that other Anheuser-Busch brands have seen the successes of other brands with the platform, they have asked to accelerate the adoption of Builder-enabled sites. Even non-brand teams are using Builder. For example, the martech web team set up the benefits team with their own Builder site. Hozie said, “We set up the site, passed it off to the team to use, and then we don’t hear from them for another three or four months.”
Achieved performance standards on mobile devices across all sites. By going headless, using SvelteKit, and using the built-in image optimization from Builder.io, the web team achieved their mobile performance score goals for all sites using Builder.
Cost-effectively scaled to many brands and for Super Bowl traffic. Eight months in, the Anheuser-Busch team has scaled to 20 sites already with Builder, they successfully drove traffic from three Super Bowl ads to their sites during the 2023 Super Bowl without batting an eye, and saved at least $130k by deprecating a drag-and-drop page building tool teams were using to work around their old platform to launch new websites for campaigns. According to Hozie, “the biggest thing that’s come of it is that brands are coming to us and want to move to it. We create the structure for them and then let them take it from there because they are the ones who know their brand and what they need most.”