CUSTOMER STORY
Nuts.com saves months of engineering time with Builder
Builder’s drag-and-drop visual editor and A/B testing led to major efficiency gains.
Nuts.com adopted Builder and saw
4 months
dev work saved annually
30%
increase in conversion rate for target customer segments
3+
personalized homepage variations at any given time
Industry
Food & Beverage
commercetools
Vue
About Nuts.com
To achieve its mission of humanizing ecommerce, Nuts.com sources the world’s best nuts, chocolate, snacks, and dried fruit, so every bite is absolutely delicious. They pay attention to the entire lifecycle of their goods: where they come from, how they’re made, and how they serve their active, eclectic customer base.
Share this page
Link copied to clipboard!
Just being able to remove the need for engineers to put together stuff that's more content-oriented has been really impactful for our team. It allows our engineers to focus their time and expertise on a lot more on initiatives that are driving the commerce to our site.
— Kevin Truby, Lead Software Engineer at Nuts.com
Challenge
Slow time-to-market prevented Nuts.com from rapidly scaling seasonal campaigns
Nuts.com, a successful ecommerce company specializing in nuts, dried fruits, and other food products, faced significant hurdles with its content management system (CMS). As a seasonal business reliant on timely promotions and targeted landing pages, they struggled with an inefficient, in-house CMS that severely limited their ability to create and update content quickly.
Kevin Truby, Lead Software Engineer at Nuts.com, described the challenges with their previous system:
In the past, you couldn't give our CMS solution to anyone unless they really knew how to code.
— Kevin Truby, Lead Software Engineer at Nuts.com
The key issues included:
- Developer dependence: Even minor content updates required engineering involvement, creating bottlenecks.
- Lack of visual feedback: Content creators couldn't see real-time changes to the website, leading to a slow and frustrating editing and review process.
- Inefficient workflow: It still took time for someone to write code in an editor and transfer it into a copy/paste giant text area in another system.
This ultimately meant that they were limited in how many seasonal campaigns they could run. As a seasonal business reliant on timely promotions and targeted landing pages, this significantly impacted their top line.
Not to mention they had no way to A/B test new experiences and personalize pages for their audience segments.
Solution
Builder’s platform offloaded engineering work and enabled increased personalization and experimentation
After evaluating several options, Nuts.com implemented Builder's Visual Development Platform alongside their commercetools backend.
The decision was influenced by several key features:
- Full no-code visual editing for non-technical users
- Integration with their existing Vue.js components
- Ability to bring in product data from their commercetools backend
- Reusable symbols and templates
- A/B testing & personalization that didn't impact performance
- Multi-environment support for dev, QA, and production
- Fast API performance and reliable uptime
Truby highlighted the importance of custom components:
One of the biggest things that sold us on it was the ability to use our custom components: things like an add to cart button that we use throughout the site and has business logic attached to it.
— Kevin Truby, Lead Software Engineer at Nuts.com
Nuts.com leveraged Builder for several critical use cases:
- Seasonal campaign pages
- Merchandising banners and content
- Navigation menu iterations
- Homepage personalizations
- A/B testing for high-traffic landing pages
Results
Shipping more seasonal campaigns with greater efficiency and conversion rates
Builder’s Visual Development Platform led to significant improvements for Nuts.com:
- Increased seasonal campaigns: Now that merchandisers can create, edit, and ship content independently, Nuts.com can launch more seasonal campaigns and promotions, which has significantly impacted the company's ability to pull levers that accelerate revenue growth.
- Time and cost savings: Truby estimated, "It has definitely saved us cumulatively probably months of development effort to spin up pages." He added, "You're talking about saving developer-salary-level savings."
- Improved site performance: Truby noted consistently high Google Lighthouse scores and fast load times: "Every request to Builder takes a very small fraction of a second, typically less than a hundred milliseconds, closer to 50 milliseconds, which is very fast."
- Faster A/B testing: Despite having a dedicated experimentation platform, Dynamic Yield, the marketing team leverages Builder’s A/B testing capabilities to quickly spin up content experiments without impacting site performance. “Overall, the A/B testing has been crucial to trying new things safely. And we've seen a lot of the experiments that we run end up successful and picking them as winners,” Truby shared.
- Increased personalization: Now, with Builder, Nuts.com’s homepage has at least three different versions targeted to different customer attributes at any given time and it’s all maintained by merchandisers.
4 months
dev work saved annually
30%
increase in conversion rate for target customer segments
3+
personalized homepage variations at any given time
By implementing Builder's Visual Development Platform, Nuts.com significantly improved its ability to create, deploy, and optimize content across its site. The platform empowered non-technical team members, reduced reliance on developers for content updates, and made the company more responsive to seasonal trends and customer needs.
Read more customer stories
