At Builder, we’re transforming our workflows with Fusion, enabling product management, design, support, and go-to-market team members to tackle complex projects that previously would have required engineering resources or been deprioritized in the backlog.
Through interviews with our own Fusion power users, we've gathered insights on how different departments are leveraging Fusion, its impact on their work, and tips for other organizations considering adoption.
45
PRs successfully merged to the production web app from two product managers in three months*
17
PRs successfully merged to the production web app from two product designers in three months*
80%
acceptance rate for PRs authored by product managers and designers
* For context, the average full-time developer ships between 0.5 - 5 PRs per week
Share this page
Link copied to clipboard!
For sales, marketing, and success teams, Fusion makes demos and customer education feel like magic: tailored, live, and instantly shippable. These teams use Fusion to create compelling demos, build custom tools, and contribute to the product itself, dramatically reducing the time needed to showcase capabilities to customer, prospects, and partners.
Main Fusion use cases
Personalized demo creation for enterprise sales
Sales engineers now create hyper-personalized demos tailored to specific prospects in minutes rather than days. Using Fusion, Solution Engineer Tony Bricca creates industry-specific demonstrations during or immediately after discovery calls. For a luxury hospitality client, he prompted Fusion to "take the Chase Sapphire Reserve luxury travel design" and within minutes had a fully functional hotel booking application complete with engaging blog articles and visual design. He then integrated it with Builder's CMS to showcase real-time content management capabilities.
The marketing team takes this personalization even further with account-based marketing campaigns. They recreate prospects' actual websites in Fusion, then demonstrate live transformations using Builder's visual editor. This account-based marketing approach creates an immediate "aha" moment when prospects see their own digital experience being transformed in real-time.
Direct product improvements from customer-facing teams
Go-to-market teams can now add customer-requested features during calls rather than creating tickets. In his first week at Builder, Tony Bricca identified incorrect tooltip links in the Publish app documentation. Using Fusion, he fixed the issues and pushed changes to production: "The PR was accepted on the first submission without requiring changes."
This capability transforms how customer-facing teams operate. When customers report UI issues or request small features during demos, sales engineers can often implement fixes on the spot or shortly after the call, turning potential objections into powerful demonstrations of Builder's commitment to customer success.
Customer education and certification platforms
The Builder Academy platform, where customers and partners go to learn about Builder, is nearly completely managed by the Partnerships team. Using Fusion, Enablement Engineer, Madison Dickson, has created several sophisticated gestures entirely through natural language prompts, including dynamic course navigation with progress tracking, interactive filtering, line-by-line code highlighting for tutorials, certification requirements tracking integrated with a Convex database, and local storage-based progress checkboxes for project requirements. The Academy platform is transforming how Builder scales partner and customer education. Instead of dedicating four weeks of customer engineer time per enterprise onboarding, customers complete self-paced modules before scheduling focused Q&A sessions. The platform tracks completion at both individual and organizational levels, enabling data-driven customer success interventions.
Team impact
Improved prospect engagement
Tailored demos that speak directly to a prospect's industry and use case create stronger connections and higher conversion rates.
Accelerated sales cycles
What previously required days of engineering support or generic, impersonal demos now happens in real-time. Sales engineers create compelling, industry-specific demonstrations during discovery calls, enabling same-day follow-ups with personalized proof-of-concepts.
Scalable customer and partner education
Builder Academy enables self-service onboarding for hundreds of partners and enterprise customers without requiring engineering resources. This frees up customer engineers to focus on complex integrations rather than repetitive training sessions.
Empowered non-technical contributors
Marketing, sales, and success team members who previously relied entirely on engineering can now build sophisticated tools, demos, and educational content independently. This democratization of development capabilities unleashes creativity across the organization.
Top tips from the Go-to-Market team
Use Fusion for the visual experiences
As Tony put it: "If you just want to build a really visual, compelling experience, it's going to be a lot easier to iterate quickly with Fusion versus AI IDEs like Claude Code."
Leverage existing design patterns
Use screenshots from popular applications or competitor products as starting points. Fusion excels at recreating familiar interfaces quickly, allowing you to focus on customization rather than starting from scratch.
Build iteratively with natural language
Start with basic functionality and add features through conversation. Madison's approach to the Academy navigation: "It started with just a single back button... then I said it'd be cool if we could see your progress and more easily switch between courses."
Personalize proof of concepts quickly
Want to show prospects their own product transformed in real time?