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Headless commerce ROI calculator

By Steve Sewell

Calculate my possible ROI for going headless

What is "headless"?

Headless commerce is a way to speed up your online store by using modern technology for your website in order to boost conversions. See our full post on what headless commerce is for more info

How are you calculating these numbers?

We are taking your site performance statistics as reported by Google Page Speed Insights, and finding how many more seconds it takes for your page to be visible your customer (the "first contentful paint") compared to an optimized headless site

We are using the stat that 1 tenth of a second in faster performance can boost conversions by 8% and assume you can get at least half of that (4% per 1/10 a second). Next, assuming you can conservatively get your site down to 2 seconds or less with an optimized headless build, we get the formula used to calculate the ROI above: (load time seconds - 2) * (80 / 2)

In cases where the value of the above ROI formula are greater than 50%, there is clearly major room for optimization, so we just consider at that point the conversion improvement can vary significantly, so we consider everything in that range to be "+50%"

What are my options for going headless?

For a free consultation on your options and possible ROI for going headless, contact us

Visually editing a headless site in Builder.io

Read more on the blog
How to speed up your Shopify store to boost conversions
Introducing Theme Studio 2.0 - the ultimate no-code solution for Shopify
4 common headless commerce mistakes to avoid

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