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The Headless CMS with a Visual Editor

Creating, iterating, and managing digital experiences with a traditional headless CMS can be inefficient and slow down growth. A new paradigm is needed that works for the entire digital organization. Introducing, Visual Headless CMS.

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How Works

Empower your team while freeing up development resources, which helps all team members be more productive, efficient, and creative.

Builder plugs into your existing site and app stacks to power page building, section building, and content management system data within them.

Builder has APIs and SDKs for all modern frameworks and platforms.

The building blocks of Builder are components from your code that you drag and drop with.

Non-development teams can just click to create pages, sections of pages, or data and publish remotely in real time.

Visual CMS and Headless CMS diagram

Benefits of a Visual Headless CMS

Free yourself from the limitations of a traditional headless CMS.

  • Build - developers connect content models to the frontend and register components with Builder so marketers, merchandisers, and product team members can drag and drop them in the Builder visual editor.
  • Compose - marketers create reusable content and compose pages and sections using the visual editor. Unlike any other headless CMS, the Builder visual CMS offers content creators complete no-code control to build bespoke experiences from scratch.
  • Optimize - product and marketing teams use the Builder optimization layer to ship A/B tests and create personalized experiences without affecting performance.
Learn more about Visual Headless CMS

Visual Headless CMS Demo

Let your business teams self-serve their requests and free up developer capacity to focus on business-critical projects.

Remove bottlenecks and interdependencies from the content development process so teams build faster and speed up their build-measure-learn cycles.

Boost team morale by allowing them to work more autonomously while also collaborating more efficiently, leading to increased productivity and happier teams.

Ship content faster - with fewer tickets

Builder is the world’s first Visual Headless CMS. It allows you to adopt a truly collaborative development process to find your perfect balance of developer control and business team autonomy and build faster together.


Add to your codebase


Drag and Drop


Click to publish!

CMS editor with code
CMS icon

Already have a CMS?

  • Use for landing pages alongside an existing CMS
  • Bringing your CMS content and data into
  • Leverage Visual Copilot to accelerate design to code workflows
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