Personalized Experiences with Segment and Builder
Builder's Smart Targeting feature provides marketers with an easy-to-use interface for prioritizing and targeting personalized website content and experiences by leveraging customer data stored in your CDP (customer data platform).
How Smart Targeting Integrates Segment and Builder
Analyze past API data to recommend relevant targeting attribute values, streamlining the process and minimizing mistakes while leveraging CDP insights.
PERSONALIZE
Tailor commerce content on your homepage
OPTIMIZE
Optimize landing pages for different B2B audiences
UPSELL
Offer upsells for existing customers
Target Personalized Experiences With Your CDP
Smart Targeting offers marketers a user-friendly interface to efficiently create and launch customized website content based on customer information stored in your customer data platform.
Visual CMS Features
Get more done with less effort
Visual Editor
Enable everyone to get experiences to market. Let anyone drag and drop to compose experiences with your React components.
Structured Content
Scale content efficiently. Create flexible data models for content that needs to scale across experiences or channels.
Asset Library
Store and manage optimized assets. Upload, optimize, organize, and search for images and videos.
AI
Auto-generate content and sections. Use AI to generate content or entire visual sections with chat prompts.
Connects to your tech stack
As an API-first headless architecture, Builder integrates with your tech stack to accelerate your marketing strategy.
Use with any frontend framework
Drag and drop your marketing form
Personalize with data from your CDP
Automatically scale with your preferred frontend cloud providers
Learn More
