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Personalized Experiences with Segment and Builder

Builder's Smart Targeting feature provides marketers with an easy-to-use interface for prioritizing and targeting personalized website content and experiences by leveraging customer data stored in your CDP (customer data platform).

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How Smart Targeting Integrates Segment and Builder

Analyze past API data to recommend relevant targeting attribute values, streamlining the process and minimizing mistakes while leveraging CDP insights.

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PERSONALIZE

Tailor commerce content on your homepage


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OPTIMIZE

Optimize landing pages for different B2B audiences

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UPSELL

Offer upsells for existing customers

Target Personalized Experiences With Your CDP

Smart Targeting offers marketers a user-friendly interface to efficiently create and launch customized website content based on customer information stored in your customer data platform.

VISUAL CMS FEATURES

Get more done with less effort

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Visual Editor

Enable everyone to get experiences to market. Let anyone drag and drop to compose experiences with your React components.

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Structured Content

Scale content efficiently. Create flexible data models for content that needs to scale across experiences or channels.

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Asset Library

Store and manage optimized assets. Upload, optimize, organize, and search
for images and videos.

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AI

Auto-generate content and sections. Use AI to generate content or entire visual sections with chat prompts.

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Connects to your tech stack

As an API-first headless architecture, Builder integrates with your tech stack to accelerate your marketing strategy.

Use with any frontend framework

Drag and drop your marketing form

Personalize with data from your CDP

Automatically scale with your preferred frontend cloud providers

Learn More

Connect your stack
Markter

Marketer resources

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WEBINAR

How To Ship Your First Personalized Web Experience

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BLOG

Optimizing Localization Workflows: 
A Comprehensive Guide

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BLOG

Smart Targeting: Target Personalized Experiences with Your CDP

Developer

Developer resources

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DOCUMENTATION

Activating Smart Targeting

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DOCUMENTATION

Using Builder with Customer Data Platforms

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DOCUMENTATION

Using Builder Devtools for Automated Integration

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CODE SAMPLES

Builder Blueprints - Common integration use cases

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