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The Headless CMS with a Visual Editor

Creating, iterating, and managing digital experiences with a traditional headless CMS can be inefficient and slow down growth. A new paradigm is needed that works for the entire digital organization. Introducing, Visual Headless CMS.

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Headless CMS with Visual Editor
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Traditional Headless CMS Facts

Green check


  • API-first content management
  • Integrates with any tech stack
  • Manage and deliver content to any channel
  • Flexible & customizable for large-scale business needs
  • Performant
Red X mark


  • Cannot drag & drop to visually build
  • Limited to only structured data resulting in rigid templated experiences
  • Heavy reliance on developers
  • Key ancillary functionality (e.g. A/B testing, personalization) requires buying and orchestrating other tools
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It shouldn’t be either-or.

We want teams to be free of the limitations of a traditional headless CMS. That's why we're pioneering a new set of tools that will change the way you create and publish content today.

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Introducing Visual Headless CMS

  • Seamless integration with your existing sites & apps
  • Drag & drop your components, visually build from scratch, or choose any hybrid approach
  • One click to publish pages, A/B tests & more
  • Full control over your content development workflow
Visual CMS and Headless CMS diagram

See how we stand out

Builder gives you far more flexibility.

Builder gives you far more flexibility.

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Theme template & page compatibility