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CUSTOMER STORY

How CallRail sped up web development by

11x with Builder

Learn how CallRail simplified their website design and maintenance with Builder.

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CallRail adopted Builder and saw

11x

faster Asana ticket resolution time

43%

YoY increase in conversion rate after site re-launch

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Industry

SaaS

Integrations

Angular

Netlify

Marketo

About CallRail

CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.

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Builder has helped our team be more efficient right out of the gate. It’s an exciting partnership when both sides collaborate well and continue to succeed.

– Mary Marson, Director of Website Strategy and Analytics at CallRail

Challenge

CallRail's inflexible CMS was slowing down their ability to ship web changes

CallRail’s marketing website team needed to manage their content and web design effectively in order to generate more leads. However, they were restricted by a rigid CMS that required coding knowledge to make even the smallest change to CallRail's pages. The only way they could make front-end adjustments to their website—page templates, color updates, image swaps, fixing typos, etc.—was to assign each task to the developer team. This led to slower overall web updates and took valuable resources away from more impactful initiatives.


This lack of flexibility made it difficult to know if their website was the best it could be. Even basic A/B tests were challenging to run, as engineers needed to code each version of the page being tested. With so much of their engineering team’s focus already on website changes, they had to limit their requests to top-priority updates.


As CallRail embarked on a comprehensive website redesign, the disadvantages of their existing CMS became glaringly apparent. Engineers needed to code every component, so the marketing team could only spot design errors once the engineers were finished. When revisions were required, the component had to go back to the engineers to be coded all over again.


Rather than continue to face the same process throughout the redesign, CallRail sought a more design-focused solution. Ultimately, their search for a more flexible and efficient CMS led them to discover Builder.


We needed a CMS solution that would allow us to be more agile in our web development process and empower our marketing website team to take ownership of content creation.

- Elyse Hunt, Web Producer at CallRail

Solution

Builder equipped CallRail with a headless CMS that accelerates development

With Builder, CallRail has completely streamlined their web development. Now, they can easily transform design concepts into live pages and test new ideas without developer dependency.


Builder’s CMS’ user-friendly interface makes it easy for CallRail's marketing team to create pages and update content without coding knowledge. They can drag and drop components into the desired location rather than ask engineers to code everything from scratch. Plus, developers now have more time to focus on tasks more aligned with their advanced skillset.


Once content is live on their site, CallRail uses Builder’s AI design-to-code solution to generate and iterate on code for their homepage hero, which will be used throughout the site. Their marketing website team tells the AI what they want to test, and it generates the code they need based on the test’s goals. After making minor tweaks—like changing colors—they can launch the final page. Small tasks that would have taken hours to code manually are now done in minutes.


Faster processes help CallRail conduct targeted A/B tests every few weeks. They can quickly create multiple pages without impacting how visitors navigate the CallRail website. This iterative testing informs performance data that compares each variation to see what drives the most conversions over time.


You don’t have to be an expert power user to create pages or templates with Builder. Anybody can be comfortable within the UI.

- Mary Marson, Director, Website Strategy and Analytics at CallRail

Results

CallRail increased conversion rate by 43% after site re-launch with Builder

Partnering with Builder has saved CallRail valuable time and improved how potential customers navigate their website. They now regularly run A/B tests on their homepage, leading to an increase in their conversion rates.


To date, CallRail has seen staggering success:

11x

faster Asana ticket resolution time

43%

YoY increase in conversion rate after site re-launch

With more flexible and efficient processes, Builder sets CallRail up for success in a competitive market.

With Builder, we can customize virtually anything we want and see what we’re building in real-time, rather than filling in a bunch of form fields and typing in code.

- Elyse Hunt, Web Producer at CallRail

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